Challenge
To accelerate the transition to renewable energy globally, policymakers need a clear vision to reach 100% renewable energy systems. The challenge is encouraging leaders to support the fastest and most cost-optimal transitions to renewables worldwide.
Solution
Launched a global market leadership campaign across three continents – Europe, Asia and Africa – to demonstrate that faster deployment is the optimal approach to scale renewable energy for all countries, combing modelling, insights and policy recommendations in a series of vision reports.
Result
Generated 336 media articles with an audience reach of 1.5B and 9.59M views, including BBC World, Bloomberg, Forbes, CNN, CNBC and Politico. Nominated for eight awards, winning Best B2B Campaign at ICCO Global Awards and Best External Publication at European Excellence Awards.
Impact
Wärtsilä positioned as a global energy thought leader, with increased positive sentiment in key regional markets and with credible, actionable market insight to support direct government and utility engagement that can accelerate renewables and flexibility worldwide.
Media Coverage
Digital Highlights
