Building the case for battery storage on the grid

EDF Renewables

EDF Renewables UK is a subsidiary of EDF Group, one of the world’s largest low carbon electricity companies. Its goal is to accelerate a net zero future where clean energy powers our lives, developing onshore and offshore wind, solar, and battery storage. 

The company was integrating Pivot Power, a battery storage and private wire start up into its wider portfolio. As it joined the wider group, the EDF team needed support in effectively engaging media and audiences around their projects and new battery storage pipeline.

Results and Impact

Driving best practice comms engagement

Challenge – effectively engage media and industry

EDF Renewables was integrating Pivot Power, a battery storage startup, into its wider portfolio. As it joined the wider group, the team needed support to effectively engage media and industry, stakeholder and community audiences around their projects and new battery storage pipeline.

Solution – ongoing delivery of a high-impact press office 

Ongoing delivery of a high-impact press office that puts battery storage and private wire firmly on the agenda, positioning EDF Renewables as a leading developer of batteries, with a burgeoning pipeline of this essential technology.

Results – 97 pieces of coverage

Secured 97 pieces of coverage throughout the year, announcing six projects and supporting this with ongoing reactive and proactive outreach. This has reached 190 million in the sector, in the communities near projects and beyond, and has been essential in positioning EDF Renewables as a key player in the battery market.

Impact – helped to grow EDF Renewables UK’s reputation as a valued battery developer

Through our ongoing press office, we have helped to grow EDF Renewables UK’s reputation as a valued battery developer, and highlighted the size and scale of the company’s battery pipeline.

Media coverage

Top stories included:

• BBC Midland Today: The BBC came down to cover the go live of a 50MW battery in Sandwell. Other coverage included Express and Star, CiTTi Magazine, BusinessGreen and Energy Storage News. 

• Reuters: Reactive opportunity focusing on why energy efficiency – and batteries – should have a starring role in the energy transition.

• Business Green: Milestone announcement for Energy Superhub Oxford, a blueprint project that highlighted EDF’s leadership in the market. 

What Our Clients Say

“Greenhouse is a fantastic team that works as an extension of ours, and we really value their support, deep sector understanding and comms expertise.”

Peter Hess, External Affairs Manager, EDF Renewables