Driving best practice comms and community engagement

Energy and Clean Tech Game Changers

SSE Renewables

SSE Renewables is a renewable energy developer, deploying and operating onshore and offshore wind, solar, hydroelectric, as well as energy storage solutions across the United Kingdom and Ireland.

SSE Solar and Battery was integrated into the broader SSE Renewables division. As they joined the wider group, the team needed upskilling support to more effectively engage with local communities and the media about their projects, to de-risk delivery and boost their reputation.

Results and Impact

Improved engagement

with media, leading to stronger media results for project announcements.

Best practice engagement

with communities in place

Increased confidence

amongst the comms, planning and senior leadership teams

Training Programme

Challenge – effectively engage with local communities and the media

SSE Solar and Battery was integrated into the SSE Renewables division. As they joined the wider group, the team needed upskilling support to more effectively engage with local communities and the media about their projects, to de-risk delivery and boost their reputation.

Solution – a high-impact training programme

Delivered a high-impact training programme empowering the team with the skills and resources required to drive best practice community engagement and media relations long-term.

Results – an empowered team

Enhanced the team’s skill sets, providing a best practice stakeholder and media engagement strategy and activation plan, including a STEAM programme for the planning and project teams; strategic communications and media relations training for the communications team; media training for the senior leadership team.

Impact – enabled the team to drive industry best practice around engagement

Enabled the team to drive industry best practice around engagement with local communities, stakeholder, and media. Helped the team achieve the confidence levels required to deliver this.