Challenge
The UK needs 100GW of new renewable generation by 2050 if we are to achieve net-zero. UK consumers should be empowered to choose 100% renewable energy and drive real positive impact
Solution
Delivered a series of compelling launches, breaking news reactions and key interview opportunities to position Good Energy as the driving force towards a clean, smart and decentralised energy system. Profiled Juliet Davenport, the company’s Founder and CEO, as a leading woman in STEM, driving real change in a male-dominated industry.
Result
Delivered >330 pieces of quality broadcast, national, trade and regional coverage. Highlights included coverage with The Times, Daily Mail and BBC. Interviews were also secured with WSJ, Financial Times and Independent.
Impact
Good Energy consistently featured as the UK’s leading 100% renewable energy company and Juliet Davenport, CEO, regularly and prominently cited as a leading thinker on the path to net-zero.
Media Coverage
