Challenge
Decarbonising electricity is critical to our collective efforts to tackle the climate crisis. Rather than simply offsetting emissions, we need to work together to focus on eliminating carbon from the electricity sector entirely.
Solution
Launching the "Go Carbon Free 24/7" campaign to transform global energy consumption to 100 per cent carbon-free sources, by galvanising global businesses, governments, cities and other organisations to act together to make 24/7 Carbon-Free Energy a reality for everyone. Developing a creative campaign proposition, campaign identity, hero films, paid advertising activation, stakeholder toolkits, landing page and influencer outreach.
Result
We achieved 2.3 million impressions with our hero film seeing a 25-29% completion rate across channels, showcasing the high level of engagement from our target audience. The GoCarbonFree campaign hashtag has reached 790,000 users globally and the landing page has received more than 4.5k sessions with a high 26% conversion rate.
Impact
Over 50 high profile signatories have joined the energy compact, including the US government - the world's largest energy purchaser. 112 individuals from 101 organisations across 7 sectors have signed up to the database via the landing page. Notable additions to the database included Mitsubishi Electric, General Motors, Alstom and Ministry of Energy & Infrastructure Dubai.
