Launching the world’s cleanest critical material

CarbonScape

CarbonScape is a game-changing battery material innovator on a mission to strengthen and decarbonise supply chains for the largest component of lithium-ion batteries – graphite. The company’s biographite enables a faster, greener transition to clean transport and energy systems.CarbonScape’s produces its alternative to graphite from sustainable forestry by-products like wood chips. It offers the most secure and climate–positive route forward for the graphite supply chain, providing a localised solution to a global challenge.

Results and Impact

Launching biographite

Challenge – the clean energy transition cannot happen without critical minerals

The clean energy transition cannot happen without critical minerals, they are integral to the technologies decarbonising our economy. The electrification of transport has caused demand for graphite to skyrocket: there is a global supply deficit of 777,000 tonnes forecasted by 2030. Using less than 5% of forestry by-products generated in Europe and North America, CarbonScape could produce enough biographite to meet half the total global projected graphite demand by 2030.

Solution – launching the news of strategic partner Stora Enso’s latest investment into CarbonScape

Launching the news of strategic partner Stora Enso’s latest investment into CarbonScape backed by an integrated campaign. Greenhouse prepared and pitched media materials, developed creative assets, activated a paid social media campaign targeting potential investors, and crafted stakeholder toolkits.

Results – generated coverage across three continents

The paid campaign exceeded KPIs, with activity receiving 137.5k impressions, 4.1k engagements, and 562 link clicks across LinkedIn and X.Secured 114 pieces of coverage, with 35.1M estimated views and an audience of 529M. Generated coverage across three continents, including target markets Europe and the US.

Impact – high-quality investor enquiries and leads

High-quality investor enquiries and leads, with potential investors actively reaching out to, and engaging with, CarbonScape. Notable engagement included key targets Tesla and BMW.

What we did

Social assets

Designed resources and assets to educate the market, highlighting:

• Importance of graphite for the transition to net zero.

• Market challenge.

• Positive impact of scaling the production of biographite as a solution.

• CarbonScape’s USPs.

• Biographite as the next logical step for the market.

Media coverage

Top stories included:

• Reuters: Stora Enso, others invest $18 mln in bio-graphite firm CarbonScape

• Forbes: Is graphite the new lithium? Global energy markets set for major shake-up

• Wall Street Journal: The Next Chips to Transform EVs Could Be Made From Wood

What Our Clients Say

“Greenhouse’s activities have achieved a positive impact for our business, helping raise awareness of CarbonScape on the global stage as the first-to-market producer of sustainable biographite. We’ve seen a boost in enquiries from both investors and target partners.”

Rajiv Anushan, Head of Marketing, CarbonScape