Launch of the Glasgow Breakthroughs World Leaders Summit COP26
Energy and Clean TechChallenge
There was significant doubt ahead of COP26 as to whether we could halve global emissions by 2030 and reach net zero by mid-century to keep 1.5 degrees warming in reach. The challenge was to demonstrate that we have the leadership, solutions, and collaboration, to deliver radical transformation and innovation to get to net zero.
Solution
Launch the Breakthrough Agenda with a positive vision of clean, green future economies at the World Leaders Summit. Showcasing how tangible action is happening now to keep 1.5 degrees within reach. This included distinctive digital and physical branding, a narrative and message house, two films premiered at the World Leaders Summit, a digital communications toolkit, and social media assets and content.
Result
Showed powerful films with high profile influencers and leading businesses, to demonstrate commitment and action at the World Leaders Summit. The #GlasgowBreakthroughs hashtag reached over 8M Twitter timelines and our designed social content was shared by Boris Johnson, Nigel Topping, COP26, the Department for BEIS, Ban Ki-Moon Centre, the FCDO and many more.
Impact
Over 40 world leaders signed up to the Breakthrough Agenda, committed to 14 billion investment in innovation, including US, India, EU, China, developing economies, and countries most vulnerable to climate change, representing > 70% of the world’s economy and every region. The key messages of the Glasgow Breakthroughs were highlighted by world leaders throughout COP26. The campaign demonstrated vision and commitment to clean energy innovation and cemented partnerships between world leaders achieving significant momentum to 2022 and the next COP Presidency.
