Enabling the energy transition through innovative energy storage

Invinity Energy Systems

Invinity is a world-leading flow battery company, active across North America, the UK, mainland Europe, Australasia, Asia, and sub-Saharan Africa. Developed specifically for high-utilisation applications, Invinity’s highly scalable, factory-built flow battery products make low-carbon renewable generation reliable and can run continually with no degradation, charging, and discharging for over 20 years. 

Energy storage systems based on Invinity’s batteries are safe, reliable, and economical, and range in size from less than 250 kilowatt-hours to tens of megawatt-hours.

The company has a portfolio of more than 40 energy storage projects already in operation worldwide.

Results and Impact

Media retainer

Challenge – secure support and investment to deploy new and innovative storage technologies

Energy storage is crucial for the global transition to renewable energy. The focus to date has been on deploying lithium-ion batteries, but these are not a panacea. The challenge is to secure support and investment to deploy new and innovative storage technologies that enable affordable, reliable and sustainable renewable energy to flourish, 24/7, 365.

Solution – project launches to profile the company and build momentum

Since 2020, Invinity Energy Systems has been established as a world leader in vanadium flow storage. Since then, through a proactive and impactful communications programme targeted at global industry and investors, we have driven a pipeline of project launches to profile the company and build momentum. This has been augmented by targeted thought leadership to highlight the vital role of the technology in accelerating decarbonisation.

Results – 300+ pieces of coverage with a total reach of over 1.15 billion

Delivered 300+ pieces of coverage, 25+ top tier opportunities incl. Financial Times, Bloomberg, Forbes, CNBC and ABC, 50+ interviews incl. GreenTech Media, CleanTechnica and Energy Storage News, with a total reach of over 1.15 billion and an estimated 1.71 billion views online.

Impact – a world leader in flow battery technology

Invinity is now firmly established as a world leader in flow battery technology. The company has gone from strength to strength and now has a global PR presence and significant new projects across the UK, United States and Australia.

Media coverage

Top stories included:

• Financial Times: Coverage on Invinity’s project Yadlamalka, South Australia

• The Telegraph: Commentary on how commercial models need to evolve

• Sky News: Segment on Invinity’s LODES battery investment

What our clients say

“The Greenhouse team have been instrumental in delivering on our energy PR and communications goals. They consistently deliver excellent results, keeping us front of mind in a noisy industry and amplifying our voice when and where it matters.”

Joe Worthington, Director of Communications, Invinity Energy Systems