Empowering clean energy innovators

Net Zero Innovation Portfolio

Carbon Trust

The UK Government created a £1 billion fund created to accelerate commercialisation of the next generation of low carbon technologies to enable the UK to end its contribution to climate change.

Bringing together a consortium of expert organisations, the Portfolio delivers acceleration support to bring the expertise, insights and connections innovators need to grow.

By doing so, the UK can lower the costs of decarbonisation, create new world-leading industries and green jobs, and help make the UK a science and innovation superpower.

Results and impact:

Empowering game-changers

Challenge: we cannot reach net zero without innovation

Innovation is crucial for reaching net zero. We need to commercialise and scale new low-carbon technologies to decarbonise power, buildings, and industry.

The Portfolio consortium needed a specialist marketing and communications partner to help innovators accelerate their growth.

Solution: building knowledge and skills

Greenhouse devised a programme of bespoke one-to-one strategy projects and a one-to-many skills training programme, to build the knowledge, skills and capacity of early stage innovators and empower them to market themselves to investors, customers, and consumers.

Results: exceptional positive feedback

28 companies supported with insight, training, guidance and materials to empower them to communicate to the market.

8 one-to-many training workshops delivered to build essential knowledge and skills to communicate to investors and customers with impact.

11 case study films to promote the innovators to the market and showcase the impact of the Portfolio.

Exceptional positive feedback from participants.

Impact: enabling and empowering innovators

Enabling the next generation of innovators to engage investors, target customers, and accelerate commercialisation of new technologies and ensure the UK is a global net-zero leader.

What we did

One-to-many skills training

We devised and delivered an integrated training programme to build the knowledge, skills and capacity of start-up innovators, focused on:

• • What is strategic communications
• • How to use the media
• • Digital content 101
• • Brand strategy basics

One-to-one strategic support

We provided bespoke consultancy, insight and strategy support to companies to be able to build their brand, launch to market, engage investors and market to customers.

• • Marketing strategies
• • Audience analysis
• • Proposition and messaging
• • Positioning for investment
• • PR strategies
• • Product marketing content

Content creation

We created bespoke digital content to help innovators reach investors and customers through high-impact low-cost engagement.

• • Hero films
• • Social media templates
• • Targeted paid campaigns

Case study films

We produced a series of promotional films to showcase the innovators and bring to life the impact of the portfolio.

What our clients say:

“Thank you for everything. The session we had… was so useful to be able to discuss ideas and get some tips. The messaging you have produced is great, and it’s really helped me with the marketing aspects.”

Kelly Martin – Communications Manager, Cognition Energy