Driving the transition to 100% renewable power

Wärtsilä Energy

Wärtsilä Energy leads the transition towards a 100% renewable energy future. The company helps its partners to accelerate their decarbonisation journeys through market-leading technologies and power system modelling expertise. These cover decarbonisation services, future-fuel enabled balancing power plants, energy storage and optimisation technology.

The company has delivered 79 GW of power plant capacity and 125 energy storage systems to 180 countries around the world. It is the in the top three providers of energy storage globally, and has been listed by TIME Magazine as one of the world’s 100 Most Influential Companies.

Results and Impact

Media retainer

Challenge – wind and solar power is intermittent, so we require flexibility and balancing solutions

Renewable energy is the most significant solution we have to tackling the climate crisis and accelerating decarbonisation. However wind and solar power is intermittent, so we require flexibility and balancing solutions to ensure clean power is available whenever it is needed. It is vital to engage and educate policy makers and utilities to enable these solutions and create our future 100% renewable power systems.

Solution – engage and educate policy makers and utilities to enable these solutions

Greenhouse has managed global communications for Wärtsilä since 2020, promoting the company’s vision for 100% renewable power systems. The media relations programme includes maximising the impact of major announcements, raising the profile of key spokespeople, providing media training and driving global thought leadership.

Activity has been underpinned by a series of high level insight reports, tied to the global news agenda, to demonstrate market leadership.

Results – 1000+ media articles globally

Generated 1000+ media articles globally with an audience reach of 2B+ and 18M+ views, including with BBC World, Bloomberg, Forbes, CNN, CNBC and Politico.Global thought leadership projects have resulted in eight international awards nominations, winning Best B2B Campaign at ICCO Global Awards and Best External Publication at European Excellence Awards.

Impact – increased brand awareness and recognition at the highest level

Wärtsilä is now firmly established as a world leader in flexibility and balancing solutions, with increased brand awareness and recognition at the highest level of the importance of their technology for achieving the energy transition.

What we did

Executive profile raising

Delivered executive profile raising of senior business leaders to position them as sector experts driving the energy transition:

• Newsjacking: Provided quick, punchy and engaging responses to the news agenda, to generate media coverage and provide content for thought leader LinkedIn channels.

• Interviews: Secured profile raising interviews with key trade publications, including long-form podcast interviews.

• Thought leadership: Demonstrated expertise via thought leadership content within company reports and in media op-eds.

• Events: Maximised event moments – supporting speech development and delivery, and securing in person interviews with attending journalists.

Media coverage

Top stories included:

• BBC World News: Global modelling report Europe’s Energy Future report

• Forbes: Proactive press office; IPCC Mitigation Report reactive comment

• Bloomberg: Europe modelling; Coal phaseout in Germany

What Our Clients Say:

“Greenhouse is more than an agency for us. Over the past four years they have become a trusted partner and an extension of our team. They provide considered and strategic advice, and deliver impactful communications across our key global markets, to reach the audiences that matter.”

Johanna Juuti, General Manager, Marketing & Communications, Wärtsilä Energy