Creating brand foundations for future growth
Energy and Clean Tech Game Changers1energy
1energy is a district heat network developer, working to decarbonise heat in cities across the UK. As the reach of 1Energy’s work and impact continues to expand, they needed core messaging, branding, and a web presence that matches the scale of their presence and ambition.
Tackling the UK’s biggest carbon challenge
Challenge – decarbonising heat at scale
Heat generates over a third of the UK’s annual carbon emissions. Decarbonising this sector is essential to mitigating the worst effects of the climate crisis, as well as supporting other social impact targets such as improving air quality and energy affordability.
Solution – low carbon heat networks
District heating networks have been proven at scale globally, and low carbon heat networks reduce carbon emissions from heating by at least 75% straight away, compared to gas boilers. 1Energy’s private sector funded heat networks offer the lowest cost, lowest hassle, and fastest route to decarbonising heat at scale, providing a foundation for net zero cities. As the company’s work expands and deepens, their messaging and branding needs to keep up.
Results – a robust core message house
Greenhouse supported 1Energy to craft a robust core message house, communicating the company’s challenge, solution, expertise, experience and wider impact. As a vehicle for this messaging, Greenhouse also supported 1Energy to elevate and build out their existing visual brand; modernising this expression to meet target audience needs and expectations. This brand and messaging was then applied to a new company website, enhancing user experience and technical functionality.
Impact – going from strength to strength
The 1Energy team immediately began to activate their elevated messaging, branding and website with their target audiences. The company continues to go from strength to strength, announcing new major customers, financial milestones and proposed future heat networks – all backed by strategic, consistent and audience-centric messaging and branding.
What We Did
Brand guidelines
These guidelines were developed by building on the existing 1energy visual identity. Adding a new colour and introducing visual direction will support the 1energy team to activate their brand consistently. These guidelines were also translated into a suite of branded materials for the 1energy team; including document and presentation templates, as well as social media asset, brochure and case study templates.
Branded templates
Social assets
Website design
Small tweaks to the brand create a more modern and clean look and feel that audiences can easily engage with. The evolved colour palette brings vibrancy and contrast to the content, with the accent ‘citrus’ drawing attention to the CTA’s and buttons. Introducing city and human-centric photography creates a more inviting and relatable experience, elevating the overall brand.
Bespoke graphics
We have introduced circles and network motifs to convey ideas of connectivity, community, and advanced technology, aligning with 1energy’s values and mission without focusing on specific businesses or areas. Web assets have been designed as clean and minimalistic so they are easy to understand, making complex concepts more accessible to the audience.
Print design
We designed the hoarding boards for the brand. Developing a stacked design immediately draws the eye due to its dynamic and segmented layout. This visual fragmentation encourages viewers to spend more time looking at the hoarding board as they process the different sections. Each block can be designed to capture attention individually, yet collectively, they form a cohesive narrative or brand message.
What Our Clients Say
“Greenhouse have been an invaluable extension of the 1Energy team. Bringing creativity, professionalism, and enthusiasm to everything we’ve worked on together, they have demonstrated a genuine dedication to our mission and the energy transition. By taking the time to understand the heat network sector and our proposition, they supported us to elevate our brand, messaging and materials, setting us up to better engage with our customers and stakeholders. ”
