Accelerating restoration globally with the launch of innovative science-based platform, RestorGame Changers
For global restoration to happen at scale we need to connect people to restoration projects globally and locally. The launch of Restor, a science based platform supported by Google, needed to reach, connect and support the global restoration community.
To grow the movement and connect everyone, everywhere, to local restoration, we developed a global digital campaign to support Restor and maximise the impact of Restor’s announcement as a finalist in the high profile Earthshot Prize. We created campaign messaging, social media assets, social advertising, and a toolkit, to engage the entire community via peer-to-peer recommendation.
The six week campaign resulted in 28k users visiting the website (approximately 5k per week). The engagement on social media resulted in 6.1m impressions and 646k click throughs via social advertising on Twitter and Facebook, 7.5k organic engagements on LinkedIn and Twitter, and 5k new social media followers.
More than 6000 restoration projects across the world, from Brazil to India, signed up to the platform, enabling them to share restoration projects and impact globally. Over 7000 restoration polygons were made public, establishing Restor as a leading voice and platform within the global restoration community, with NGOs and high profile influencers engaging with social content.