Accelerating integrated clean energy systems to get to net zero
Energy and Clean TechLaunching a new NGO, Integrate to Zero
Integrate to Zero is a not-for-profit global initiative bringing together civil society, governments and businesses to create Virtual Power Plants across the globe for the benefit of consumers, utilities and the climate. By integrating renewable energy solutions, we can break down siloes and enhance collaboration locally and globally.
Results and impact:
Engagements at launch
100thousand
Newsletter sign-ups
50Number of impressions
2million
New social followers
500Website visits in first month
2.4thousand visitors
Accelerating integrated clean energy systems to get to net zero
Challenge – halving global emissions by 2030 with the help of clean energy technologies
We have the clean energy technologies needed to halve emissions by 2030, but our approach is disconnected. We need to deploy these technologies in integrated energy systems to reduce costs, emissions and accelerate the transition. A coalition of climate and energy experts needed to launch a new NGO to advocate for change.
Solution – creating and launching Integrate to Zero to maximise clean energy system integration
We created and launched Integrate to Zero, a global NGO campaign to maximise awareness of clean energy system integration and stimulate new approaches.
Greenhouse created the vision and mission, name, brand, messaging, website, film, graphics, imagery, social channels and a newsletter to give life to the initiative, launched via a paid media campaign.
Results – building large-scale awareness to establish Integrate to Zero as a credible movement ahead of COP27
More than 2M impressions, 100K engagements and 500+ followers, with 2.4K website visits and 50+ newsletter sign-ups in the first month, taking the campaign from zero awareness to credible movement ahead of COP27.
Impact – establishing a new global advocate for systems integration
Established a new global advocate for systems integration as a critical lever to accelerating global decarbonisation, mobilising supporters behind the initiative at COP27 and beyond.
What we did
Brand identity
Created the brand name, logo, messaging, visual identity, hero graphics, and content.
Hero film
Produced a hero film to launch the campaign, explain the mission and impact. The film content formed the basis of an organic social media campaign, paid digital campaign and stakeholder engagement for the digital launch.
Optimised landing page for conversions
Using audience research and guided by our content strategy, we created a highly engaging and functional web experience to profile the campaign and provide a portal for information and engagement.
Social assets
Designed a suite of engaging digital assets to support launch reach and audience engagement, via organic social media and paid digital.
Digital toolkit for partners
What our clients say:
“What began with a vision for unlocking consumer benefits from clean energy by integrating supply and demand, became reality through Greenhouse’s expert industry and communications knowledge. From refining our messaging and proposition to conceptualising our brand identity with engaging assets, social media content and brand new website, Greenhouse was instrumental in helping us advocate for integrated global energy systems to enable cleaner, more affordable power.”
