Challenge
Amid an increasingly competitive market, Rathbone Greenbank wanted to raise the profile of sustainable investment helping investors to finance a transition to net zero. In a crowded space, it was important for Greenbank to demonstrate credibility, while reaching new audiences.
Solution
We worked with multiple stakeholders across to devise a programme of thought leadership activity, including Greenbank's annual Investor Day event, developing and producing a flagship report and launching social, digital and content marketing channels to reach new audiences.
Result
We helped to deliver an industry-leading annual Investor Day, including high-profile speakers and over 400 attendees; a flagship research report that started to drive the conversation of a just transition. Dedicated social media activity saw impressions and engagements across all platforms double, plus 10% increase in followers to Greenbank's channels.
Impact
The programme placed Greenbank at the heart of discussions on financing a just transition, establishing it as a credible, trusted expert on this subject alongside academic institutions and campaign groups. It also brought Greenbank's name and expertise to a wider audience of stakeholders and investors, bringing real value to the business.
