Calling for subsidy reform to deliver a nature positive economy
FinanceBusiness for Nature, The B Team
Launching a report on environmentally harmful subsidies for Business for Nature and The B Team
Business for Nature and The B Team joined forces to highlight the $1.8 trillion being spent every year on subsidies that are driving the destruction of nature. The integrated campaign and launch aimed to resonate with policymakers on how to make decisions to support a nature positive economy.
Results and impact:
Articles covering the story in the media
270Estimated reach of media coverage
15.7million
Countries that read about the story in the media
40Shares on social media
15million
B Team and Business for Nature leaders sharing the campaign on social media
18Website views
+5KWebsite views were
5times higher than on other website pages
Traffic spiked by
7times on the day compared to usual figures
Calling for subsidy reform to deliver a nature positive economy
Challenge: redirecting harmful nature subsidies
New research by OECD researchers, commissioned by Business for Nature and The B Team, identified the world is spending at least $1.8 trillion every year on subsidies that are driving the destruction of nature. To tackle climate change and protect nature, harmful subsidies must be redirected.
Solution: launching new research as part of an integrated campaign
Two weeks ahead of the UN Convention on Biological Diversity (CBD) meeting in Geneva, we launched new research and a suite of content revealing the scale and impact of environmentally harmful subsidies. A summary report, campaign film, digital content and media materials shared a clear call to action. Influential leaders joined the campaign, including Mary Robinson, Elizabeth Mrema and Paul Polman.
Results: reaching over 15 million people in 40+ countries
On 17 March, the $1.8 trillion figure hit the headlines globally. More than 270 media articles covered the story, reaching 15.7 million people in over 40 countries. 15 million people read the story on social media. The study received engagement from global influencers, including Leonardo di Caprio, Greta Thunberg and Christiana Figueres, putting pressure on policymakers to act.
Impact: informing decision-making for a nature positive economy
Since the launch, major policymakers from the EU and New Zealand have used the research to inform position statements on the Global Biodiversity Framework, ahead of the OEWG meeting in Geneva and CBD in Kunming. Shares from major business leaders and celebrities brought our call to action on subsidies into the mainstream.
What we did
Summary briefing
We wrote and designed a summary briefing of the academic research paper, translating it into powerful messages and images that would cut through with policymakers.
Hero film
Greenhouse produced a hero film to summarise the research, the impact of environmentally harmful subsidies, and the ambition needed from policymakers during global biodiversity talks.
Social assets
We designed a suite of digital content to accompany the report, including quotes from influential stakeholders and infographics to summarise the data.
Media coverage
With over 270 articles covering the story in the media, and an estimated reach over over 15 million, here was some of our top media coverage:
Top stories included…
Publications
What our clients say:
“Greenhouse helped us land this piece of the policy puzzle on environmentally harmful subsidies at just the right time. The response from policymakers, businesses, and even major celebrities has been impressive; a reflection of the team’s tremendous dedication and collaboration. We look forward to continuing to work closely together ahead of critical international negotiations this year to realise our goal of protecting and reversing nature loss by 2030.”
