Putting unwanted clothes back into use

[vc_row fullwidth=”true” el_class=”headerimage”][vc_column][vc_column_text el_class=”header-image” css=”.vc_custom_1527247751585{margin-bottom: 0px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true” equal_columns=”true”][vc_column width=”1/3″ css=”.vc_custom_1527158863760{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #f2f2f2 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”paddingleftnew”][mk_fancy_title color=”#666666″ size=”16″ line_height=”130″ font_weight=”400″ font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none” el_class=”smalltitle”]Project[/mk_fancy_title][mk_fancy_title color=”#1cabc2″ size=”20″ line_height=”130″ font_weight=”bold” font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none”]Putting unwanted clothes back into use[/mk_fancy_title][mk_fancy_title color=”#666666″ size=”16″ line_height=”130″ font_weight=”400″ font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none”]Client[/mk_fancy_title][mk_fancy_title color=”#1cabc2″ size=”20″ line_height=”130″ font_weight=”bold” font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none”]Traid[/mk_fancy_title][mk_fancy_title color=”#666666″ size=”16″ line_height=”130″ font_weight=”400″ font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none” el_class=”smalltitle”]Sector[/mk_fancy_title][mk_fancy_title color=”#1cabc2″ size=”20″ line_height=”130″ font_weight=”bold” font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none”]Lifestyle[/mk_fancy_title][/vc_column][vc_column width=”2/3″ css=”.vc_custom_1527159401816{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #1cabc2 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”paddingleftnew2″][mk_fancy_title color=”#ffffff” size=”16″ line_height=”130″ font_weight=”400″ font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none” el_class=”smalltitle”]Testimonial[/mk_fancy_title][vc_column_text el_class=”testimonialsstyle” css=”.vc_custom_1527165058076{margin-bottom: 0px !important;}”]

Greenhouse PR are great because they completely understand your mission and have good contacts with environmental journalists. The team ran a successful integrated campaign, engaging with ethical fashion influencers on social as well as getting TV and radio journalists into our charity shop.

[/vc_column_text][vc_column_text el_class=”testimonialsstyleperson” css=”.vc_custom_1527164723036{margin-bottom: 0px !important;}”]Leigh Mcalea
Head of Communications, Traid[/vc_column_text][/vc_column][/vc_row][mk_page_section bg_color=”#ffffff” padding_top=”50″ padding_bottom=”50″ top_shape_color=”#ffffff” bottom_shape_color=”#ffffff” sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner el_class=”portfolioexplainerrow” width=”2/3″][vc_column_text el_class=”titlescasestudy” css=”.vc_custom_1527164804027{margin-bottom: 0px !important;padding-top: 20px !important;}”]Challenge[/vc_column_text][vc_column_text css=”.vc_custom_1527164734624{margin-bottom: 0px !important;}”]23% of the clothes in our wardrobe are unworn. That’s unsustainable. UK Charity TRAID needed to communicate to Londoners how they can play a part in the SDGs, encouraging the sustainable consumption of clothing to spark positive change for the planet.[/vc_column_text][vc_column_text el_class=”titlescasestudy” css=”.vc_custom_1527164809570{margin-bottom: 0px !important;padding-top: 20px !important;}”]Solution[/vc_column_text][vc_column_text css=”.vc_custom_1527164748629{margin-bottom: 0px !important;}”]Launched an integrated campaign for TRAID’s 23% Report. Commissioned a consumer survey to reveal consumer awareness on the issue. Actress Emma Watson backed the campaign on social media using the #23Percent hashtag. Showed how donating clothes can positively impact the environment.
[/vc_column_text][vc_column_text el_class=”titlescasestudy” css=”.vc_custom_1527164816894{margin-bottom: 0px !important;padding-top: 20px !important;}”]Result[/vc_column_text][vc_column_text css=”.vc_custom_1527164762140{margin-bottom: 0px !important;}”]BBC London TV, BBC London Radio, London Live and Pebble Magazine visited TRAID’s warehouse and charity shop to interview key spokespeople. Delivered 30 broadcast, print and online articles with a total reach of over 24 million. Top influencers shared #23Percent hashtag, which reached over 85 million consumers.
[/vc_column_text][vc_column_text el_class=”titlescasestudy” css=”.vc_custom_1527164825917{margin-bottom: 0px !important;padding-top: 20px !important;}”]Impact[/vc_column_text][vc_column_text css=”.vc_custom_1529413639551{margin-bottom: 0px !important;}”]Increased public awareness of fast fashion across media and social channels, with vocal support from celebrities and ethical fashion stakeholders. [/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section padding_bottom=”80″ sidebar=”sidebar-1″][vc_column][vc_column_text el_class=”titlescasestudy” css=”.vc_custom_1527842040119{margin-bottom: 0px !important;}”]Media Coverage[/vc_column_text][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1527247772802{margin-bottom: 0px !important;}”][/vc_column_text][vc_column_text css=”.vc_custom_1527247793951{margin-bottom: 0px !important;}”][/vc_column_text][/vc_column][/mk_page_section][vc_row fullwidth=”true” equal_columns=”true” attached=”true” css=”.vc_custom_1466693494657{border-radius: 1px !important;}”][vc_column width=”1/2″][mk_button dimension=”flat” size=”x-large” icon=”mk-moon-arrow-left” icon_anim=”side” url=”https://greenhouse.agency/case-studies/” align=”center” fullwidth=”true” margin_bottom=”0″ margin_right=”0″ bg_color=”#1cabc2″ btn_hover_bg=”#0e8491″]All Case Studies[/mk_button][/vc_column][vc_column width=”1/2″][mk_button dimension=”flat” size=”x-large” icon=”mk-icon-envelope” icon_anim=”side” url=”https://greenhouse.agency/get-in-touch/” align=”center” fullwidth=”true” margin_bottom=”0″ margin_right=”0″ bg_color=”#1cabc2″ btn_hover_bg=”#0e8491″]Get in touch[/mk_button][/vc_column][/vc_row]