Showcasing the passion of young people to solve the climate crisis

Challenge

Earth Overshoot day which is when humanity's demand on nature exceeds what Earth's ecosystems can renew in a year. Good Energy wanted to raise awareness of this day and urge government to #MoveTheDate for future generations.

Solution

Partner with young climate activist musicians The Earth Orchestra to perform a song using wind instruments in front of Good Energy’s powerful wind turbines. Support with consumer survey revealing young people’s desire to protect the planet, concerns for future careers as a result of the pandemic and enthusiasm for jobs in renewable energy.

Result

Delivered > 221 pieces of coverage, including The PA, Forbes, The Sun, Sky News, Classic FM, EuroNews, Bloomberg, MSN, Yahoo, with a reach of > 2.6 billion.

Impact

Delivered high impact visuals which generated widespread engagement across social media, and increased pressure on government to invest in green jobs.

Media coverage