Showcasing the passion of young people to solve the climate crisis
Education and YouthChallenge
Earth Overshoot day which is when humanity's demand on nature exceeds what Earth's ecosystems can renew in a year. Good Energy wanted to raise awareness of this day and urge government to #MoveTheDate for future generations.
Solution
Partner with young climate activist musicians The Earth Orchestra to perform a song using wind instruments in front of Good Energy’s powerful wind turbines. Support with consumer survey revealing young people’s desire to protect the planet, concerns for future careers as a result of the pandemic and enthusiasm for jobs in renewable energy.
Result
Delivered > 221 pieces of coverage, including The PA, Forbes, The Sun, Sky News, Classic FM, EuroNews, Bloomberg, MSN, Yahoo, with a reach of > 2.6 billion.
Impact
Delivered high impact visuals which generated widespread engagement across social media, and increased pressure on government to invest in green jobs.
Media Coverage
