Scaling visibility and leads for a nature-inspired climate intelligence platform

Ideaonomy

Ideaonomy is a bold new platform seeking to connect people, ideas and solutions to tackle the climate crisis. Drawing on nature as a design principle, its goal is to drive systems-level change by enabling collaboration across industries, sectors and specialisms.

To grow visibility and generate qualified leads, Ideaonomy partnered with Greenhouse to design and run a focused digital campaign—positioning the platform as both credible and distinctive in a competitive, attention-scarce environment.

Sector and focus area

Climate intelligence, nature-inspired innovation, digital campaign strategy

Context and challenge

As a new entrant in the climate intelligence space, Ideaonomy needed to rapidly build recognition and trust among a diverse group of stakeholders—while clearly communicating what made its offer different.

The key challenge was to break through digital noise with clear, compelling messaging that translated a complex proposition into relatable benefits, and delivered measurable results.

Approach and strategy

Greenhouse developed a two-phase campaign designed to test and scale the most effective digital tactics. The approach focused on:

• • Spotlighting the platform’s unique “nature-inspired” positioning
• • Showcasing real-world problems and relatable use cases
• • Using social proof and founder-led storytelling to build credibility
• • Anchoring all messaging in clarity and relevance for climate-focused professionals

The campaign leaned on LinkedIn as a primary channel, allowing for targeted engagement with decision-makers and climate innovators.

Work delivered

To activate this strategy, Greenhouse delivered:

• • A full suite of campaign creative, aligned to Ideaonomy’s brand
• • Clear and compelling copy highlighting key pain points and platform benefits
• • A mix of LinkedIn direct message ads, static lead forms and sponsored thought leadership
• • Ongoing message and asset optimisation based on performance data
• • A campaign framework designed to identify and scale the most cost-effective lead generation tactics

Outcomes and impact

Performance data validated the effectiveness of direct message ads and in-platform lead forms as scalable acquisition tools for future campaigns. The campaign drove strong engagement and exceeded lead generation targets:

Why this work matters

As the climate crisis accelerates, so does the need for cross-sector solutions that reflect the complexity of the challenge. Ideaonomy’s platform offers a new model: one that connects thinkers, doers and funders across disciplines – guided by nature’s systems thinking.

This campaign helped position Ideaonomy to scale its influence and connect with the change-makers who can help bring its mission to life.