Challenge
70% of the UK countryside is farmland and farmers have a pivotal role to play in protecting endangered species. TV presenter Chris Packham visited a nature friendly farm as part of his UK-wide Bioblitz tour, in order to highlight the positive impact that farms can have on biodiversity.
Solution
Greenhouse invited key media to attend the farm visit and meet Chris Packham and Martin Lines, chair of NFFN, securing interviews with the Press Association, Daily Express, ITV Anglia and several regional newspapers.
Result
In total, we secured 195 broadcast, print and online articles with a total reach of over 12 million. The Press Association’s article was featured in over 180 national and regional publications.
Impact
Chris Packham championed the NFFN in press interviews and on social media and went on to include comments from Martin Lines in his People’s Manifesto for Wildlife.
NFFN Chris Packham by Nature Friendly Farming Network on Vimeo.
Media Coverage
