Challenge
There is mounting pressure on the European food system to sustain our growing population and changing climate. The COVID-19 pandemic has only accelerated this. As we look to economic recovery in the coming year, helping to build trust between consumers and the food sector will be critical to improving food for everyone.
Solution
Create an integrated campaign to launch the first large-scale industry report on consumer trust in the European food system – the first step in creating consumer-centric food innovations that will be fit for the future.
Result
Arranged a media partnership with FoodNavigator. Delivered > 60 pieces of international, national and trade articles in 8 European countries as well as global and North American titles. Highlights include ANSA, Belga News Wire, Environment Journal and Business Green. Digital content in a digital toolkit was shared by partners, influencers and media.
Impact
Report cited by important actors across the food supply chain, including European politicians (e.g. Belgian Vice Minister-President of the Flemish Government), sustainability influencers and public health organisations.
Media Coverage
