Results and Impact
One Acre Fund is a social enterprise that supports smallholder farmers across Sub-Saharan Africa to build more food secure, climate resilient and prosperous communities.
2M
impressions for Thriving Farmers, Thriving World social content
21
pieces of media coverage
118K
estimated views
Thriving Farmers, Thriving World
Challenge
Smallholders make up 70% of people living in poverty and their entire livelihood is often dependent on rainfall and an acre or two of land. For them, climate change is not a hypothetical future risk; it is a But farmers have an opportunity to combat global heating, secure livelihoods, build soil health and safeguard a world for future generations. A thriving network of climate smart and resilient farmers across Sub-Saharan Africa is a win-win for people and the planet.
Solution
Smallholders must be recognised on the global stage for the role they can and are playing in building global climate resilience. We worked with One Acre Fund to launch their first ever integrated campaign ahead of COP28 to emphasise the power of smallholders. We developed in-depth climate messaging, produced a brand new campaign identity, created a suite of creative assets, and amplified the campaign across media and digital platforms in the lead up to and during COP28.
Results
We secured over 20 pieces of coverage across international, insurance, policy trade, farming trade and green trade media, with an estimated viewership of 118K. Our social content gained 2 million impressions across the campaign period, and the campaign landing page became the first non-careers page to appear in the top five visited pages on One Acre Fund’s website.
Impact
Our paid media campaign saw increased engagement from target audiences of investors and policymakers, and our hero film was screened at the launch event for the One Acre Fund Re reinsurance facility in the Food Systems Pavilion at COP28, attended by media, investors, policymakers and farmers. The use of our creative assets led to a 23% increase in profits from the end-of-year fundraiser in 2023 compared with 2022.
“It was a pleasure to work with Greenhouse on One Acre Fund’s first ever integrated campaign. Their expertise in the climate space is second-to-none, and the creative flair they brought to the campaign identity and hero assets made the campaign sing. The insight offered by Greenhouse on the ground at COP was invaluable for our team, and we were very pleased with the cut-through we achieved at the conference. We are delighted to now have strong key messaging on climate and a creative identity that we can use for future campaigning.”
