Challenge
In the UK, plastic production has been forecast to grow by 60% by 2030 and to treble by 2050, yet plastics consistently make up 80% of all marine debris studied. The plastic pollution in our oceans has led to the loss of vital marine wildlife and ecosystems and it is crucial that the crisis is tackled.
Solution
Launch the UK’s biggest plastic clean up initiative, inspiring 100,000 people to clean up 10 miles of local area resulting in one million miles of blue or green space cleared by the end of 2021. Greenhouse managed a visual stunt and national media campaign in order to platform SAS as a leading voice on plastic pollution, increase awareness of the plastic pollution crisis and to drive the public to register.
Result
Secured over 300 pieces of coverage across national broadcast and print outlets including BBC Breakfast, BBC Radio 1, BBC Radio 4, Sky News, Guardian, Daily Express, Independent, The Times, The Mirror and The Daily Telegraph, platforming SAS as a leading voice on plastic pollution. The total reach was 80.7M and articles were also shared over 1K times on social media.
Impact
The launch of the Million Mile Beach Clean, and nation-wide media coverage, significantly increased the visibility of Surfers Against Sewage and the campaign. On the day itself, 841 members of the public registered to do a clean, within the first week, 575K miles had been committed to by the public.
Media Coverage
