Challenge
Air pollution is estimated to remove 16 months from the lives of Londoners. Airlabs needed to communicate the solutions available to clean toxic city air. Using breakthrough technology, four clean air zones within the station were created, allowing commuters to breathe clean air.
Solution
Launch of the world’s first ‘clean air station’ in Marylebone, London. We developed media materials with multiple partners to position the project as an example of the technology available to solve a growing global emergency. We ran a media day ahead of the launch to showcase the technology in action.
Result
Delivered > 60 broadcast, print and online articles with a total reach of over 12 million, including interviews with Airlabs’ co-founder on Sky News, BBC Radio 5 Live, Reuters and London Live. Top articles included Evening Standard, Washington Post, Euronews, BusinessGreen.
Impact
Airlabs technology took centre stage in the launch and resulted in enquiries and investment from other partners as well as potential investors.
Media Coverage
