Inspiring people to make small changes to make a big difference
Energy and Clean TechChallenge
Switching to 100% renewable energy at home is one of the single biggest changes that individuals can make to have a positive environmental impact – but greenwashing in the industry is rife and consumers are confused.
Solution
Delivered a series of compelling campaigns which revealed that switching to a renewable energy supplier was one of the easiest and most impactful changes you can make. Profiled Juliet Davenport, the company’s founder and CEO, driving real change in a male-dominated industry, alongside climate scientist Dr Alexandra Jellicoe.
Result
Delivered over 330 pieces of quality broadcast, national, trade and regional coverage. Highlights included coverage across BBC Radio 4 You & Yours, The Times, Daily Mail and BBC. Interviews were also secured with WSJ, Financial Times and Independent.
Impact
Good Energy consistently featured as the UK’s leading 100% renewable energy company in features focused on the smallest changes you can make to mitigate the impacts of the climate emergency. Juliet Davenport, CEO, regularly and prominently cited as a leading thinker on the path to net-zero.
Media Coverage
