Challenge
Parents increasingly concerned about the quality of children’s foods sold on the baby aisle.
Solution
Commissioned and launched ‘Engineering Taste Report’ with Dr Taste, uncovering the impact artificial colourings and flavours are having on children’s health. Supported with Mum Panel survey and team of No Junk Mum bloggers, plus an engaging campaign to help parents make good food choices.
Result
Live TV and radio interviews with Dr Greg Tucker and Organix, with national media including The Sun, Huffington Post, Spectator Health and The Grocer, +extensive parenting media and blogs, with reach of > 10m.
Impact
Kick-started a major children’s food campaign to engage retailers on how to make good food choices and what to watch out for on the baby aisle.
Media Coverage
