Harnessing the power of storytelling in driving climate action

Open Planet

Open Planet is a global library of climate, nature and wildlife footage for changemakers across the world to use to amplify important messages about our changing planet through the power of impact storytelling.

Stories for Change is a digital campaign developed in collaboration with Open Planet to raise awareness of the value of film and impactful storytelling for unlocking climate action.

Results and Impact

Stories for Change

Challenge

Content about the environment and climate change is saturated with misinformation and audiences are overwhelmed with negativity. Those with the most impactful stories also often lack access to high quality, authentic footage to be able to amplify their message on a global scale.

Solution

We developed Stories for Change – a campaign to raise awareness of Open Planet’s library and give access to those on the ground telling impactful stories about our changing world.

We built an audience-focused strategy and paid campaign that put film at the heart, showcasing the beauty, diversity and impact of Open Planet’s footage library.

Results

The paid campaign delivered almost 20 million impressions and 9 million video views, raising awareness of Open Planet to relevant audiences including prospective partners, investors and filmmakers.

One of the priority channels was TikTok which delivered 8.9 million impressions, 8 million video views and 290K link clicks.

Impact – enabled the team to drive industry best practices around engagement

The campaign delivered 116 conversions via the Open Planet website, including sign-ups, footage downloads and contact form submissions/ enquiries about collaboration opportunities.

What we did

Optimised hero film

Optimised website and SEO audit

TikTok campaign

What our clients say:

“It’s great to see that the paid activity performed well and exceeded KPIs across the board. This was such a useful test for us, and the insights/recommendations you’ve shared will be hugely valuable for future planning. It’s been so brilliant working with you all – thank you for your fantastic support and enthusiasm for the project and what we’re trying to achieve with Open Planet. We’d love to continue collaborating where possible. The expertise, collaboration and support of all the team at Greenhouse has been brilliant and much appreciated! ”

Bethany Hutchings – Head of Communications & Content for Open Planet