Exposing the nasties in the baby food aisleFood and Agriculture
Organix was set up to provide healthy and nutritious food for little ones. It challenges the industry to improve children’s food. It was increasingly worried about high levels of salt and additives on the baby aisle.
Launched a campaign to expose the junk in children’s food during National Salt Awareness Week. Campaign was driven by parents, through consumer survey, and with celebrity TV presenter and mum Cherry Healey, to achieve maximum impact.
Generated > 40 media articles with combined reach of 685 million with 6x national features in Telegraph Weekend, Press Association, Metro, Hello!, Daily Mail and Sky Radio. Ambassador Cherry Healey shared video on her Instagram channel, with >40k views.
Campaign has been recognised by industry leaders as an important call to action to increase regulation in the baby aisle.