Launching the That’s Not New Money report launch with CARE
Audience of
306million
Media articles
51discussing the report
Social media graphics created
33Media coverage secured
753thousand views
Total audience
3million
Exposing over-reporting of climate finance
Challenge – most climate finance is taken directly from development budgets
In 2009 developed countries committed to supporting adaptation and mitigation in developing countries by providing scaled-up, new and additional finance reaching USD 100 billion a year in 2020. Not only did they miss this target, but CARE also documented that most of public climate finance is taken directly from development budgets. This means less support for health, education, women’s rights, poverty alleviation, and progress towards the achievement of the SDGs.
Solution – launching the “That’s Not New Money” report
Launched the report “That’s Not New Money” to expose developed nations’ over-reporting of climate adaptation finance, highlighting that 55% of the global North’s public climate finance is development finance being diverted towards climate change action.
Strategically, we launched the report just ahead of the G7, attended by world leaders, to influence the ongoing debate.
Results – reaching an audience of over three million
We landed 51 media articles achieving 756,000 views and an audience of 3,060,000 worldwide. Media articles included Forbes, Euronews, Tagesspiegel, El Confidencial, The Wire, and more.
Impact – highlighting a lack of action by powerful governments across the world
The report constituted a credibility test for G7 leaders as they met in Germany to grapple with a host of crises, including Russia’s invasion of Ukraine. While climate finance was expected to be on the agenda, CARE’s findings highlighted a significant gap between the words and the deeds of some of the world’s most powerful governments.
What we did
Social assets
Greenhouse designed resources and assets for a social media toolkit.
Top stories included…
• Deutschlandfunk: Mangelnde Klimafinanzierung der Industrienationen Interv. Sven Harmeling; CARE
• Forbes: As G7 Meets, The World’s Richest Nations Water Down Aid And Climate Finance
• EuroNews: Billions of euros in aid for the poorest countries are being rerouted into climate finance.
What our clients say
“Congratulations to the Greenhouse team on the amazing coverage they managed to secure for our report. You’ve set the bar very high for our future media work! It’s great to see how the story continues to develop weeks and months after the launch. Thanks for all your hard work and flexibility – it’s been a real pleasure working with you.”
