Challenge
Radically de-carbonise road transport with launch of 100% renewable biomethane CNG fuel, cost-effective low-carbon alternative to diesel for HGVs - emitting 70% less CO2 and 40% cheaper than diesel.
Solution
Developed integrated communications campaign for launch to build profile with fleet operators. Built partnership with Waitrose for credibility at launch, communicating business and environmental benefits of switching.
Result
Delivered > 60 pieces of coverage in broadcast, print and online, from BBC One Show with audience of > 5m, to Times, Daily Mail, Daily Express, Guardian, Reuters, + 27 articles in transport, fleet and logistics media. An integrated social media campaign stimulated over 1,100 shares.
Impact
Unprecedented number of enquiries for CNG Fuels with potential new customers, established logistics brand, DHL, became a new customer within first month.
Media Coverage
