Motorway, freeway
Back to Case Studies

Championing investment in sustainable infrastructure

Infrastructure Investing

Gresham House – British Sustainable Infrastructure Fund

Gresham House’s British Sustainable Infrastructure Fund aims to solve society’s most difficult challenges by investing in innovative sustainable infrastructure projects.

By investing in real-assets supporting digital connectivity, job creation, resource efficiency, health and social care, or delivering environmental benefits, the fund creates positive social and environmental impact, and generates the best financial returns for investors. 

Results and Impact

Media
200

articles

Awards
13

nominations

Events
12

FT Climate Capital Live, Responsible Investment Forum, Vertical Farming World Congress, and more

Coverage
17

million reach

Interviews
35

secured

Raising profile to drive investment

Challenge – new approaches to unlock investment in new sustainable infrastructure are urgently needed

We urgently need new approaches to unlock investment in new sustainable infrastructure that can accelerate the changes and innovative solutions required to address the environmental and societal challenges we face.

Gresham House needed to showcase their innovative investment strategy and profile their portfolio companies to create the greatest impact and scale.

Solution – UK media strategy to directly reach the target investor groups

We designed a creative UK media strategy to directly reach the target investor groups and position the British Sustainable Infrastructure Fund as the market leader, with a unique investment approach that delivers financial, environment and societal returns.

Results – More than 200 articles and 13 award nominations

More than 200 articles, with a combined 17 million coverage reach, 12 event platforms and 13 award nominations, including X wins.

Impact – directly engaged target investors

Directly engaged target investors, created market awareness of portfolio companies, and educated the market on the potential of place-based sustainable infrastructure investment to create positive impact and strong returns.

Media coverage

Logos of news outlets

Top stories included:

Three laptops with news coverage

IPE Real Assets: Cornwall and Bedfordshire LGPS join British Sustainable Infrastructure Fund

Bloomberg: Gresham House Fund Targets $380 Million for ‘Novel’ ESG Credits

• Impact Investor: Opinion editorial: Delivering better broadband will be essential for the country and its PM to succeed