Challenge
Bristol City Council was the first local authority in the UK to declare a climate emergency and commit to becoming carbon neutral by 2030. The Council need to secure £1 billion of investment into new clean energy projects in the city through a new venture: City Leap, to achieve this goal.
Solution
Launched a major PR campaign to announce the bold ambition of City Leap and begin the search for major global, national and regional partners to deliver a zero-carbon, smart energy city by 2030.
Result
More than 20 articles in the media across key regional, national and energy trade media with almost two million coverage views. Highlights include The Guardian, BusinessGreen, The Energyst and BBC Points West, as well as securing op-eds and in-depth interviews in The Ecologist, Network and Utility Week.
Impact
Secured more than 200 attendees at the procurement launch event, including significant global multi-national organisations wanting to invest in Bristol, helping it to become the UK’s first carbon neutral city.
Media Coverage
