Calling for ocean health to take centre-stage at the G7 Summit

Surfers Against Sewage

Surfers Against Sewage is a grassroots environmental charity campaigning for the ocean. Over the last 30 years, it has grown into one of the UK’s most successful marine conservation and campaigning charities. Through their innovative and ambitious campaigning and education programmes, Surfers Against Sewage is building a community that cares deeply about the planet we live on, and one that cares passionately about the ocean. 

Results

 A call to safeguard our oceans

Challenge

The ocean plays a vital role in regulating global temperatures and must be be at the forefront of climate action and policy. In June 2021, the G7 Summit was attended by world leaders in Cornwall in advance of the COP26 climate conference, yet the agenda failed to meaningfully incorporate the ocean.

Solution

We worked with Surfers Against Sewage (SAS) to amplify a mass paddle-out to capture the attention of G7 ministers and attract signatories to their Ocean and Climate Emergency petition calling for ocean health to be at the forefront of the COP26 negotiations. 

Results

Over 1000 ocean activists joined the protest and we secured over 2000 pieces of coverage across national broadcast and print outlets including BBC, Sky News, The Guardian, The Independent, and CNN, platforming SAS as a leading voice on ocean conservation. 21 national articles and 7 newswires covered the stunt. As a result, the total reach was an estimated 200 million and articles were also shared over 11.2K times on social media.

Impact

The G7 stunt generated widespread national and international media coverage and significantly increased the visibility of Surfers Against Sewage and their policy asks. The protests were a key driver in securing almost 70,000 signatures of the petition which was handed into No 10 Downing Street and generated a response from COP President Alok Sharma. 

Media coverage

What our clients say

“A huge shout out to the unstoppable team at Greenhouse Communications who have been making a massive impact for our campaigns, making sure that our work is seen and engaged with by millions of people around the UK and world. The team are a pleasure to work with and experts in environmental campaigns communications.”

Hugo Tagholm, CEO, Surfers Against Sewage