Challenge
The Parliamentary Pension Fund invests £11.6 million of shares in BP, and £10.9 million in Shell. It must end investments in fossil fuel companies exacerbating the climate crisis.
Solution
Galvanise support amongst MPs to pressurise the Parliamentary Pension Fund to divest from fossil fuels, capitalising on the turbulent political atmosphere, and highlighting the forward momentum of the campaign in reaching 300 MPs, driving for a majority of MPs’ support.
Result
Achieved carefully crafted messaging in media coverage across 12 publications, with 91.4 million reach and
over 103K coverage views. #DivestParliament was the third most popular hashtag used by MPs on Twitter.
Impact
Led to a further surge of MPs signing the Divest Parliament pledge, taking the total number to well over 300 and the majority, and edging closer to the majority needed for legislative action; this placed further pressure on the Parliamentary Pension Fund to take action.
Media Coverage
