Challenge
The global economy is not fit for purpose and is driving social and environmental breakdown. We need to reform to greener, fairer economy to achieve net-zero emissions and curb mass extinction.
Solution
Launch the Green Economy Coalition’s Barometer report, highlighting pioneering reform policies from across the globe, and promote the Tracker as the first tool of its kind to allow citizens to track their governments’ policies.
Result
Achieved 28 pieces of media coverage, including French and Belgian press agencies AFP and Belga, with 158 million reach and over 350K coverage views. Social media campaign achieved over half a million impressions, with engagement from influential economists and youth climate activists.
Impact
The launch secured global media coverage in major international publications including AFP, Belga, and France 24, and achieved significant social media impact, reaching beyond “the converted” and securing retweets and shares from renowned economists, climate activists, youth strikers, and social justice NGOs.
Media Coverage
