Accelerating business momentum and action for a nature positive future

Client

Business for Nature

Challenge

‘Business as usual’ is contributing to the collapse of our natural world. Companies must take decisive and ambitious action to incorporate nature into business strategies. However, nature is complex, therefore many lack the knowledge of how to get started, which is impeding progress.

Solution

Launch a global campaign, It’s Now for Nature, rallying companies to develop a credible nature strategy. Through creative content, translated into 5 languages, and multi-channel campaign, showcase the actions businesses can take to develop a nature strategy. Engage Business for Nature’s member network through a toolkit, to garner support from business leaders such as Ani Dasgupta and Tim Christophersen.

“Thank you to the Greenhouse team for being part of this fearless, ambitious and massive effort to get the It’s Now for Nature campaign off the ground. This was a complex multistakeholder project and Greenhouse worked with us side-by-side to bring stakeholders on board and deliver a hugely impactful campaign.  We know we are not your only ‘client’, but it’s felt like it! “The content, handbook, website, social media assets, video and visuals all look incredible and super slick and professional – and resonated with businesses globally. We look forward to continuing to work closely together to realise our goal of protecting and reversing nature loss by 2030.”

Lucy Coast, Communications Director, Business for Nature

Result

The campaign gained massive support from the global business community. Within the first month, the Now for Nature website attracted 18,000 users. Top-tier media outlets, including Reuters, Sky News Arabia, CNBC, FT Sustainable Views and Business Green, covered the story reaching an estimated audience of 207K people. Paid media led to more than 16,000 website clicks and the hashtag #NowForNature was used 307 times at the time of reporting.

Impact

A compelling new campaign brand empowers Business for Nature and it’s 85 member organisations to actively encourage companies to act on nature. The Nature Strategy Handbook garnered 5,000 downloads, and at the time of reporting 10 businesses had submitted nature strategies.