Accelerating action on food systems at COP27

Client

Food Systems Pavilion

Challenge

Despite food and agriculture accounting for one-third of global greenhouse gas emissions, they have been largely absent from COP to date. The 27th Conference of the Parties in Sharm El Sheikh presented an opportunity for businesses, organisations and activists to call for more sustainable, resilient and equitable food systems.

Solution

We supported the first ever Food Systems Pavilion at COP27 in Egypt, organised by a coalition of high profile international organisations. We developed an impactful message framework, coordinated the launch of the Pavilion across digital, social and media, ran a proactive press office, and created a digital toolkit for partners and stakeholders. As part of our COP27 newsroom, we amplified the Koronivia Joint Work on Agriculture by developing an open letter and securing 100 signatories.

“Greenhouse were outstanding for the Food Systems Pavilion, uniting diverse partners behind strong messaging. The team was brilliant and such a pleasure to work with.”

Kate Cooke – Director of Communications and Strategic Partnerships, Infarm

Result

We supported more than 30 spokespeople delivering consistent messaging on the significant of food systems, secured 350+ media mentions for the Food Systems Pavilion, with highlights including coverage in Forbes, CNN, Reuters, The Guardian, Bloomberg, Carbon Brief and The Financial Times. Our hashtag #ActionOnFood generated 20,500 engagements and the Pavilion was mentioned more than 6,500 times on social media.

Impact

Global mentions of ‘food systems’ increased by 23% compared with COP26 and our hashtag #ActionOnFood was trending on Twitter on the first day of COP27. For the first time ever, the COP cover text highlighted the need to build climate-resilient food systems and the link between food and water security.