Launch of nationwide campaign to expose the junk in children’s snacks
Founded 25 years ago, organic baby and toddler food brand Organix has worked tirelessly to pioneer healthy children’s food, lobbying Government and the food industry through impactful, attention-grabbing campaigns. To continue that tradition, Greenhouse has been working with Organix and TV personality and food investigator, Cherry Healey, to launch a nationwide junk-busting campaign to investigate what’s hiding in baby and toddler snack foods. Increasingly concerned about the slip in nutritional standards in children’s food, Organix commissioned a survey to uncover the junk and unnecessary ingredients that are being added to little ones’ foods. Facts exposed:
- Number of ingredients: some baby and toddler snacks contain up to 30 separate ingredients.
- Added salt: some baby finger foods and toddler snacks contain almost the same level of salt as a regular bag of adult crisps.
- Regulation: some of the foods sold in the baby aisle are not protected by regulations.