Positioning nature finance on the global agenda

The Nature Conservancy

Sector and focus area

Nature • Climate finance • Biodiversity • Policy communications • Paid media

Context and challenge

As one of the world’s leading conservation organisations, The Nature Conservancy (TNC) works at the intersection of nature, climate and finance. But influencing decision-makers on the global stage requires more than compelling evidence – it demands communications that reach policymakers, investors and business leaders at the moments when decisions are being made.

Greenhouse partnered with TNC across a series of high-profile international campaigns, helping position nature as an essential economic and climate solution. From the World Economic Forum in Davos to the IMF Spring Meetings, we developed integrated communications campaigns that combined strategic messaging, paid media, digital out-of-home and creative content to reach influential audiences where they were already gathering.

Our approach and strategy

Rather than treating each campaign as a standalone project, we developed a consistent communications approach that could be adapted for different policy moments while reinforcing TNC’s broader narrative around nature finance.

Across the partnership we:

• Developed strategic messaging that positioned nature as a practical investment and economic opportunity.

• Created integrated paid media campaigns across LinkedIn, Google Search, premium publisher networks and digital out-of-home.

• Designed flexible creative that could be adapted across digital, social and physical environments.

• Targeted senior finance, policy and development audiences at major international events.
• Optimised campaigns continuously to maximise engagement, downloads and high-value audience reach.

Work Delivered

Greenhouse delivered campaign strategy, messaging, creative development, paid media planning and delivery, digital out-of-home activations, social advertising, premium publisher partnerships and campaign optimisation.

Working closely with TNC’s communications team, we created integrated campaigns that connected physical and digital touchpoints, ensuring consistent visibility across conferences, transport hubs, financial centres and online platforms.

Featured Work

Nature finance at the IMF Spring Meetings

To coincide with the IMF Spring Meetings, Greenhouse delivered a multi-channel campaign designed to position nature finance as a practical economic solution for policymakers, financial institutions and investors.

Combining LinkedIn, Google Search, Financial Times display advertising and Devex, the campaign drove awareness of TNC’s Playbook for Climate Finance while encouraging audiences to engage with practical resources and download key publications.

• Multi-channel paid media strategy

• Financial Times & Devex advertising

• LinkedIn and Paid Search campaigns

• Playbook for Climate Finance promotion

Featured Work

Nature at Davos

For the World Economic Forum in Davos, Greenhouse delivered an integrated communications campaign combining premium digital out-of-home advertising, LinkedIn and paid media to reach delegates throughout their journey. Campaign creative appeared across airports, transit locations and premium environments in Zurich, Geneva and Davos, ensuring nature finance remained visible throughout one of the world’s most influential economic gatherings.

• Integrated Davos campaign

• Digital out-of-home; airport and transit activations

• LinkedIn advertising

• Premium audience targeting

Featured Work

Helping position nature as a practical climate solution at COP30

Ahead of COP30 in Brazil, Greenhouse developed and delivered a global paid media campaign designed to establish The Nature Conservancy as a trusted voice on climate and nature finance. The campaign translated complex policy into human-centred stories, combining LinkedIn, Meta and programmatic display advertising to engage policymakers, finance leaders and development organisations across key international markets. Creative focused on Indigenous leadership, community action and practical pathways for financing nature, significantly outperforming traditional finance-led messaging.

• Global paid media strategy

• Programmatic display

• Audience segmentation

• Performance optimisation – LinkedIn and Meta

Why this work matters

Through a long-term partnership with The Nature Conservancy, Greenhouse has helped position nature finance as an increasingly visible and credible part of the global economic conversation.

By combining strategic messaging with integrated paid media, digital out-of-home and creative communications, our campaigns have reached millions of people while engaging the policymakers, investors and business leaders shaping decisions on climate and nature.