The Impact Lab: transforming today, shaping tomorrow
The Impact Lab at Greenhouse exists to turn ideas into outcomes. We’re a small, expert team made up of researchers, creatives, analysts and performance specialists working across the agency to accelerate the delivery of our purpose-led campaigns and programmes-for-change.
Audience insights
We use a blend of quantitative research, stakeholder mapping, audience interviews and digital analysis to understand what drives the people you want to reach. From policymakers and investors to activists and business leaders, we identify what they care about, how they engage and where to reach them.
Peer research
Understanding the landscape you inhabit can sometimes mean research and analysis of your peers or similar organisations working in your space. This research can be invaluable for proposition development, messaging, positioning, differentiation and radical collaboration.
Vision reports
When you need to go further, we are able to combine large scale market research, qualitative interviews, quantitative analysis and sector reviews to deliver bespoke research that meets your organisation’s needs.
AI implementation
We help teams harness AI responsibly ensuring ethical, inclusive and effective use of AI to supercharge work and maximise impact. In an era where AI is reshaping the communications landscape, we help you to understand the pros and cons of AI for your organisation.
Trends briefings
From evolving public opinion, trending topics on Reddit, articles in key media titles and emerging leadership narratives across LinkedIn, we create concise briefings tailored to your team. These updates help keep you informed and ahead of shifts shaping your landscape.
Brand health checks
We audit and analyse your visibility, voice and consistency across channels, benchmarking you against peers and offering practical recommendations to sharpen your positioning and grow your influence.
Digital tools
We design, deliver and build digital tools, websites and web apps that turn campaigns into experiences. Our interactive maps, calculators and self-serve tools help audiences engage, explore and, importantly, act, guiding behaviour and support decision-making.
Performance analysis
We develop real-time dashboards that track campaign performance across all channels to ensure every interaction is measured and every activity optimised. We work to not deliver data overload but to measure what really matters, ensuring agile, swift decision-making.
Why The Impact Lab?
Testing, learning and experimenting
In a fast-moving world, transformation starts with how we communicate. The Impact Lab was set up at Greenhouse to help organisations in the environmental space work like big brands do and stay ahead of change – and shape it.
By daring to rethink the process, The Impact Lab has created space in our agency for breakthrough thinking and experimentation grounded in deep insight. Whether it’s optimising for policy engagement, scaling system change or reimagining a NGO strategy, we experiment, learn and adapt – so every campaign has greater impact.