Tackling pets’ unsustainable meat consumption

[vc_row fullwidth=”true” el_class=”headerimage”][vc_column][vc_column_text el_class=”header-image” css=”.vc_custom_1527247751585{margin-bottom: 0px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true” equal_columns=”true”][vc_column width=”1/3″ css=”.vc_custom_1527158863760{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #f2f2f2 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”paddingleftnew”][mk_fancy_title color=”#666666″ size=”16″ line_height=”130″ font_weight=”400″ font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none” el_class=”smalltitle”]Project[/mk_fancy_title][mk_fancy_title color=”#1cabc2″ size=”20″ line_height=”130″ font_weight=”bold” font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none”]Tackling pets' unsustainable meat consumption[/mk_fancy_title][mk_fancy_title color=”#666666″ size=”16″ line_height=”130″ font_weight=”400″ font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none”]Client[/mk_fancy_title][mk_fancy_title color=”#1cabc2″ size=”20″ line_height=”130″ font_weight=”bold” font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none”]Yora Pet Foods[/mk_fancy_title][mk_fancy_title color=”#666666″ size=”16″ line_height=”130″ font_weight=”400″ font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none” el_class=”smalltitle”]Sector[/mk_fancy_title][mk_fancy_title color=”#1cabc2″ size=”20″ line_height=”130″ font_weight=”bold” font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none”]Food & farming[/mk_fancy_title][/vc_column][vc_column width=”2/3″ css=”.vc_custom_1527159401816{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #1cabc2 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”paddingleftnew2″][mk_fancy_title color=”#ffffff” size=”16″ line_height=”130″ font_weight=”400″ font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none” el_class=”smalltitle”]Testimonial[/mk_fancy_title][vc_column_text el_class=”testimonialsstyle” css=”.vc_custom_1527165058076{margin-bottom: 0px !important;}”]

[/vc_column_text][vc_column_text el_class=”testimonialsstyleperson” css=”.vc_custom_1527164723036{margin-bottom: 0px !important;}”]Dean Richmond
Founder, Pets Corner[/vc_column_text][/vc_column][/vc_row][mk_page_section bg_color=”#ffffff” padding_top=”50″ padding_bottom=”50″ top_shape_color=”#ffffff” bottom_shape_color=”#ffffff” sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner el_class=”portfolioexplainerrow” width=”2/3″][vc_column_text el_class=”titlescasestudy” css=”.vc_custom_1527164804027{margin-bottom: 0px !important;padding-top: 20px !important;}”]Challenge[/vc_column_text][vc_column_text css=”.vc_custom_1527164734624{margin-bottom: 0px !important;}”]Studies suggest a dog’s carbon footprint is twice that of a 4X4 car and growing trends encouraging pet owners to feed their dogs human grade meat have increased their environmental impact. [/vc_column_text][vc_column_text el_class=”titlescasestudy” css=”.vc_custom_1527164809570{margin-bottom: 0px !important;padding-top: 20px !important;}”]Solution[/vc_column_text][vc_column_text css=”.vc_custom_1527164748629{margin-bottom: 0px !important;}”]Enter Yora, the world’s most sustainable dog food, made from insect larvae. Greenhouse partnered with a TV vet, refined the messaging and seeded the story with key contacts, with the aim of generating discussion and debate on agenda-setting national news programmes.[/vc_column_text][vc_column_text el_class=”titlescasestudy” css=”.vc_custom_1527164816894{margin-bottom: 0px !important;padding-top: 20px !important;}”]Result[/vc_column_text][vc_column_text css=”.vc_custom_1527164762140{margin-bottom: 0px !important;}”]High impact press launch resulted in 85 articles with an estimated readership of over 19 million. Stand-out features secured in BBC, The Guardian, Daily Mirror, Evening Standard, Metro, Daily Mail, Forbes and Reuters. Broadcast coverage included mentions in primetime morning news bulletins on BBC Radio 1, 2 and 4.[/vc_column_text][vc_column_text el_class=”titlescasestudy” css=”.vc_custom_1527164825917{margin-bottom: 0px !important;padding-top: 20px !important;}”]Impact[/vc_column_text][vc_column_text css=”.vc_custom_1529413639551{margin-bottom: 0px !important;}”]Widespread national and international media coverage with a combined circulation of 2.8 billion, generating retailer enquiries and a surge of traffic to the Yora website.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section padding_bottom=”80″ sidebar=”sidebar-1″][vc_column][vc_column_text el_class=”titlescasestudy” css=”.vc_custom_1527842040119{margin-bottom: 0px !important;}”]Media Coverage[/vc_column_text][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1527247772802{margin-bottom: 0px !important;}”][/vc_column_text][vc_column_text css=”.vc_custom_1527247793951{margin-bottom: 0px !important;}”][/vc_column_text][/vc_column][/mk_page_section][vc_row fullwidth=”true” equal_columns=”true” attached=”true” css=”.vc_custom_1466693494657{border-radius: 1px !important;}”][vc_column width=”1/2″][mk_button dimension=”flat” size=”x-large” icon=”mk-moon-arrow-left” icon_anim=”side” url=”https://greenhouse.agency/case-studies/” align=”center” fullwidth=”true” margin_bottom=”0″ margin_right=”0″ bg_color=”#1cabc2″ btn_hover_bg=”#0e8491″]All Case Studies[/mk_button][/vc_column][vc_column width=”1/2″][mk_button dimension=”flat” size=”x-large” icon=”mk-icon-envelope” icon_anim=”side” url=”https://greenhouse.agency/get-in-touch/” align=”center” fullwidth=”true” margin_bottom=”0″ margin_right=”0″ bg_color=”#1cabc2″ btn_hover_bg=”#0e8491″]Get in touch[/mk_button][/vc_column][/vc_row]