LDES Council
The LDES Council is a global nonprofit advancing decarbonisation by facilitating the accelerated deployment of long-duration energy storage. The executive-led organization convenes members, publishes research, and serves as an advocate to advance the goals and objectives of the energy companies, equipment manufacturers, financial institutions, and technology innovators it represents.
Results and Impact
Media articles
60pieces of coverage generated
Reach
1.13billion
Estimated views
2.29million
Interviews
17published in major outlets
Media stories
5Top-tier national stories secured, including Forbes
Making carbon-free energy a reality
Challenge – triple global renewable energy capacity by 2030
At COP28, 135 countries pledged to triple global renewable energy capacity by 2030 and double annual energy efficiency improvements. This goal will not be achievable without the right technology in place to store renewable power and make it available 24/7, 365. Greenhouse is working with the LDES Council to convey this message across global top-tier audiences.
Solution – educate policy-makers and energy decision makers on the value of LDES
Long Duration Energy Storage (LDES) can maximise the use of renewable energy to make it available whenever it is needed, dramatically reducing our dependence on fossil fuels and enabling wind and solar to flourish. Through effective communications, Greenhouse is working to educate policy-makers and energy decision makers on the value of LDES and its ability to transform global energy systems at pace and scale.
Results – 60 media articles, viewed by more than 2M people
Generated 60 media articles, viewed by more than 2M people. Highlights included coverage in Forbes, T&D India, S&P Global, El Español, Il Sole 24 Ore, Utility Dive, Enlit Europe, Utility Week plus international syndication, 6+ podcast opportunities and various high-value trade media titles.
Impact – increased global awareness of the role of LDES
Increased global awareness of the role of LDES in enabling and accelerating the energy transition. This is evidenced by the surge in headlines on LDES, an uplift in media interview requests and increased profile of spokespeople.
Media coverage
Top stories included:
• Forbes: Julia Souder featured in Forbes discussing why LDES is core to tripling renewables by 2030.
• T&D India: Julia Souder featured in T&D India discussing why LDES is imperative to grid stability.
• Clean Technica: Julia Souder featured in Clean Technica with commentary on how LDES can manage variable generation while keeping the lights on.
