Uniting countries to tackle deforestation via sustainable commodities trading
NatureChallenge
We cannot keep 1.5C alive without transforming our food system. Without decisive, collective action, the global temperature rise could extend beyond this set target, threatening the future of our planet. The FACT Dialogue poses a unique opportunity to create a space for collaboration between consumer and producer countries. Governments recognise the importance of collaborative action to tackle deforestation and make agriculture more sustainable.
Solution
Launched the Forest, Agriculture, and Commodity Trade (FACT) Roadmap at Cop26, co-chaired by the UK and Indonesia. Developed FACT Roadmap Communications Toolkit, with branding, key messages, and social media assets focusing on international collaboration. Created communications briefing with key media outlets to tell the story alongside stakeholders to show systemic change ahead of the FACT event.
Result
Over 200 articles published with 4.21M estimated coverage views from more than 100 countries. Highlights: The Washington Post, Reuters, BBC, CNN, The Daily Telegraph, The Times, Il Fatto Quotidiano, Daily Post (Nigeria) and the Jakarta Globe. The articles reached a wide audience through shares from Sky News, PA Media and Evening Standard. Assets were also shared on social media by wide-reaching accounts such as DEFRA (172.3k followers).
Impact
Deforestation announcements were one of the main themes coming out of COP with the initial announcement at the World Leaders Summit creating excitement ahead of follow up announcements. Nature Day built on messaging and collaboration which paved the way for the FACT Roadmap as a high profile prominent announcement at Cop26. The story gained extensive media coverage and traction on social media, demonstrating the significance and impact of the announcement and plan of action.
Media Coverage
