Putting nature at the heart of COP28

Nature4Climate and partners

Nature4Climate (N4C) is a coalition of organisations across the environmental sector, all dedicated to helping raise the profile of nature as a solution for a more sustainable, equitable and nature-positive future. 

Results

Advocating for the importance of nature in the climate conversation

Challenge

Even if the global economy transitions to 100 percent clean energy and reaches net-zero global emissions by 2050, temperatures will continue to rise unless urgent action is taken to halt and reverse nature loss, but nature is often siloed and forgotten about in the climate conversation. ​

Solution

For a third year running, we worked with Nature4Climate and its coalition partners to advocate for the importance of nature in the climate conversation at UNFCCC COP28. This included sharing stories from Indigenous and local communities at the forefront of the nature and climate crisis and campaigning on key elements of the final text and Global Stocktake outcome.

Results

We generated over 350 pieces of coverage with an international audience, with an estimated reach of over 60M from over 50 countries. We managed over 100 media requests, placing 60 interviews and comments for the Nature Positive Pavilion spokespeople. Our work achieved over 200,000 engagements and 11 million impressions on X and LinkedIn through social media and paid media campaigns, which included English, Spanish and Portuguese iterations for a global reach.

Impact

Journalists integrated nature into their coverage more than any other year, by interviewing pavilion spokespeople at key moments that are typically siloed from the nature conversation, including updates to the Global Goal on Adaptation and the Global Stocktake outcome. Nature Positive mentions in articles and online blogs saw a 106% increase compared to COP27. Influencer and stakeholder amplification across social channels also increased from the previous year, extending the reach of the campaign.

What we did

Media resources

Created a package of media resources to educate, inform and engage journalists reporting on COP28. 

• Dedicated media WhatsApp distribution list for almost 200 journalists served as the central hub for the daily newsletter, media huddle alerts and reactive comments.

• Nature News Grid compiled all the noteworthy announcements from the Nature Positive community, offering journalists a consolidated resource to stay abreast of key developments.

• Nature Media Factsheet offered journalists essential data, key messages and information on nature at COP28.

• Bespoke list of spokespeople ensured we had diverse voices available for media interviews across thematic content pillars.

• Two pre-COP media briefings, where +45 journalists attended.

Media briefings

Over 50 journalists registered and attended media briefings before and during COP28.

Creative assets

We created Canva template design briefs and worked with a creative partner agency to develop social media packages, which included over 40 asset templates. Created 30+ paid media campaign assets (static and motion) including translated versions for Spanish and Portuguese campaigns. 

Stakeholder engagement

Designed resources and assets for partners and stakeholders to use before, during and after COP28, sharing key messages, news announcements, videos from the ground and updates about the campaign. 

Influencer engagement

We developed and executed an influencer engagement strategy to engage with relevant and high profile changemakers before, during and after COP28. This included sharing resources, inviting influencers to events and encouraging debate among online communities. Outreach resulted in over 165 influencer engagements. 

Media coverage

What our clients say

“Your team was EVEN better this year than last year – which takes some doing. Thank you to everyone at Greenhouse for such excellent behind-the-scenes communications work on all things nature and climate.”

Lucy Almond, Chair, Nature4Climate