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Exposing big oil’s greenwashing

Finance

[vc_row fullwidth=”true” el_class=”headerimage”][vc_column][vc_column_text el_class=”header-image” css=”.vc_custom_1527247751585{margin-bottom: 0px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row fullwidth=”true” equal_columns=”true”][vc_column width=”1/3″ css=”.vc_custom_1527158863760{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #f2f2f2 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”paddingleftnew”][mk_fancy_title color=”#666666″ size=”16″ line_height=”130″ font_weight=”400″ font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none” el_class=”smalltitle”]Project[/mk_fancy_title][mk_fancy_title color=”#1cabc2″ size=”20″ line_height=”130″ font_weight=”bold” font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none”]Exposing big oil's greenwashing[/mk_fancy_title][mk_fancy_title color=”#666666″ size=”16″ line_height=”130″ font_weight=”400″ font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none”]Client[/mk_fancy_title][mk_fancy_title color=”#1cabc2″ size=”20″ line_height=”130″ font_weight=”bold” font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none”]InfluenceMap[/mk_fancy_title][mk_fancy_title color=”#666666″ size=”16″ line_height=”130″ font_weight=”400″ font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none” el_class=”smalltitle”]Sector[/mk_fancy_title][mk_fancy_title color=”#1cabc2″ size=”20″ line_height=”130″ font_weight=”bold” font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none”]Energy[/mk_fancy_title][/vc_column][vc_column width=”2/3″ css=”.vc_custom_1527159401816{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #1cabc2 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”paddingleftnew2″][mk_fancy_title color=”#ffffff” size=”16″ line_height=”130″ font_weight=”400″ font_style=”normal” txt_transform=”none” margin_bottom=”0″ font_family=”none” el_class=”smalltitle”]Testimonial[/mk_fancy_title][vc_column_text el_class=”testimonialsstyle” css=”.vc_custom_1527165058076{margin-bottom: 0px !important;}”]

“Greenhouse PR’s work has transformed our organisation. We could not have achieved such extensive global coverage without their expertise, creativity and commitment. The report’s wide use by influencers has delivered a body blow to the oil industry and its lobbyists.”

[/vc_column_text][vc_column_text el_class=”testimonialsstyleperson” css=”.vc_custom_1527164723036{margin-bottom: 0px !important;}”]Dylan Tanner
Founder, InfluenceMap[/vc_column_text][/vc_column][/vc_row][mk_page_section bg_color=”#ffffff” padding_top=”50″ padding_bottom=”50″ top_shape_color=”#ffffff” bottom_shape_color=”#ffffff” sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner el_class=”portfolioexplainerrow” width=”2/3″][vc_column_text el_class=”titlescasestudy” css=”.vc_custom_1527164804027{margin-bottom: 0px !important;padding-top: 20px !important;}”]Challenge[/vc_column_text][vc_column_text css=”.vc_custom_1527164734624{margin-bottom: 0px !important;}”]Five oil majors spent $1bn promoting a pro-climate public image, while lobbying through trade groups to delay and oppose climate regulations since Paris. Support for lobby groups is significantly slowing international progress on climate change.[/vc_column_text][vc_column_text el_class=”titlescasestudy” css=”.vc_custom_1527164809570{margin-bottom: 0px !important;padding-top: 20px !important;}”]Solution[/vc_column_text][vc_column_text css=”.vc_custom_1527164748629{margin-bottom: 0px !important;}”]Expose the oil majors’ climate double-speak. Launched report highlighting their hypocrisy, providing policy makers, investors, litigators and campaigners with evidence to use in climate-related shareholder motions ahead of AGM season.[/vc_column_text][vc_column_text el_class=”titlescasestudy” css=”.vc_custom_1527164816894{margin-bottom: 0px !important;padding-top: 20px !important;}”]Result[/vc_column_text][vc_column_text css=”.vc_custom_1527164762140{margin-bottom: 0px !important;}”]Secured coverage for the report in 60 articles including 18 articles in national papers across 9 countries, with 1.8bn reach. Report findings were used on social media by key influencers including Bernie Sanders, Natalie Klein and George Monbiot.[/vc_column_text][vc_column_text el_class=”titlescasestudy” css=”.vc_custom_1527164825917{margin-bottom: 0px !important;padding-top: 20px !important;}”]Impact[/vc_column_text][vc_column_text css=”.vc_custom_1529413639551{margin-bottom: 0px !important;}”]Major policy makers used report to bolster calls for greater oil industry regulation. Shortly after the launch, Shell cut ties with the second most aggressive anti-climate lobby group in the US. [/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section padding_bottom=”80″ sidebar=”sidebar-1″][vc_column][vc_column_text el_class=”titlescasestudy” css=”.vc_custom_1527842040119{margin-bottom: 0px !important;}”]Media Coverage[/vc_column_text][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1527247772802{margin-bottom: 0px !important;}”][/vc_column_text][vc_column_text css=”.vc_custom_1527247793951{margin-bottom: 0px !important;}”][/vc_column_text][/vc_column][/mk_page_section][vc_row fullwidth=”true” equal_columns=”true” attached=”true” css=”.vc_custom_1466693494657{border-radius: 1px !important;}”][vc_column width=”1/2″][mk_button dimension=”flat” size=”x-large” icon=”mk-moon-arrow-left” icon_anim=”side” url=”https://greenhouse.agency/case-studies/” align=”center” fullwidth=”true” margin_bottom=”0″ margin_right=”0″ bg_color=”#1cabc2″ btn_hover_bg=”#0e8491″]All Case Studies[/mk_button][/vc_column][vc_column width=”1/2″][mk_button dimension=”flat” size=”x-large” icon=”mk-icon-envelope” icon_anim=”side” url=”https://greenhouse.agency/get-in-touch/” align=”center” fullwidth=”true” margin_bottom=”0″ margin_right=”0″ bg_color=”#1cabc2″ btn_hover_bg=”#0e8491″]Get in touch[/mk_button][/vc_column][/vc_row]

Challenge

Five oil majors spent $1bn promoting a pro-climate public image, while lobbying through trade groups to delay and oppose climate regulations since Paris. Support for lobby groups is significantly slowing international progress on climate change.

Solution

Expose the oil majors’ climate double-speak. Launched report highlighting their hypocrisy, providing policy makers, investors, litigators and campaigners with evidence to use in climate-related shareholder motions ahead of AGM season.

Result

Secured coverage for the report in 60 articles including 18 articles in national papers across 9 countries, with 1.8bn reach. Report findings were used on social media by key influencers including Bernie Sanders, Natalie Klein and George Monbiot.

Impact

Major policy makers used report to bolster calls for greater oil industry regulation. Shortly after the launch, Shell cut ties with the second most aggressive anti-climate lobby group in the US.

Media Coverage