Challenge
The coronavirus pandemic demonstrated how the health of humanity is inextricably bound to the health of our planet. To forge a plan out of the national crisis, we need Government to put a resilient economy, healthy communities and a thriving natural world at the heart of the relief and recovery plan.
Solution
Unite CEOs, youth leaders and influencers with an open letter addressed to the Prime Minister, calling on him to prioritise a green recovery. Launch an integrated campaign, providing opportunities for high-profile CEOs and influencers to communicate the urgent demands expected of Government.
Result
Secured several business signatories, including The Body Shop, Triodos Bank UK, Good Energy, KeepCup and Pukka Herbs. Influencer support from Deborah Meaden, Jerome Flynn and Chris Packham. Richard Walker, MD of Iceland was interviewed on the BBC R4 Today Programme. Over 15 features resulted in over 4.5 million views.
Impact
Over 60 CEOs signed the letter, from businesses including Iceland, The Body Shop, Ben & Jerry’s, Pukka Herbs, Good Energy and Keep Britain Tidy. Influencers joined the call for action, including Chris Packham, Jerome Flynn and Deborah Meaden. DEFRA responded to the open letter, saying the government "remains committed to being a world leader in tackling the great global challenges we face in climate change and biodiversity loss."
Media Coverage
