Challenge
Expose the true cost and toxicity of viscose production and its impact on factories and local communities.
Solution
Launched Changing Markets’ Dirty Fashion Report linking major fashion brands to viscose pollution in factories in Asia. Report called for retailers to commit to cleaning up viscose in the supply chain, and sign up to Changing Market’s Sustainable Viscose Sourcing Roadmap.
Result
Delivered > 20 features in national and trade media – including R4 You&Yours, BBC World Service, Daily Mail, Guardian, and eco-textile news, with reach of > 3 million and 14.3k social shares.
Impact
ASOS, H&M, Zara, M&S and Tesco made formal public commitments to adopt the roadmap and clean up their viscose supply chains.
Media Coverage
