Challenge
New research commissioned by Business for Nature and The B Team identified the world is spending at least $1.8 trillion every year on subsidies that are driving the destruction of nature. To tackle climate and protect nature, harmful subsidies must be redirected.
Solution
Two weeks ahead of the UN Convention on Biological Diversity (CBD) meeting in Geneva, we launched new research revealing the scale and impact of environmentally harmful subsidies. A compelling summary report, campaign film, digital content and media materials shared a clear call to action. Influential leaders joined the campaign, including Mary Robinson, Elizabeth Mrema and Paul Polman.
Result
On 17 March, the $1.8 trillion figure hit the headlines globally. More than 270 media articles covered the story, reaching 15.7 million people in over 40 countries. 15 million people read the story on social media. The study received engagement from global influencers, including Leonardo di Caprio, Greta Thunberg and Christiana Figueres, putting pressure on policymakers to act.
Impact
Since the launch, major policymakers from the EU and New Zealand have used the research to inform position statements on the Global Biodiversity Framework, ahead of the OEWG meeting in Geneva and CBD in Kunming. Shares from major business leaders and celebrities brought our call to action on subsidies into the mainstream.
Media Coverage
