Supporting Global Canopy with the launch of the Forest 500 report
Global Canopy is a data-driven not-for-profit that targets the market forces destroying nature. It provides open-access data, clear metrics, and actionable insights to leading companies, financial institutions, governments and campaigning organisations across the world. They aim to help teams make better decisions about nature, forests and people.
The Forest 500 report identifies the 350 companies and 150 financial institutions with the greatest exposure to tropical deforestation risk, and annually assesses them on the strength and implementation of their commitments on deforestation, conversion of natural ecosystems and associated human rights.
Results and impact:
Nationals reporting on Forest 500 launch in 2024
48Countries covering launch
17Media articles
99including top-tier media outlets such as Bloomberg, BBC, and AFP.
Views for our coverage
2.74million
Influencers sharing report
99Increasing the visibility of Forest 500
Challenge – failure to generate meaningful progress on commodity-driven deforestation
The world has been cutting down 10 million hectares of trees every year to make space for livestock, crops and materials. The Amazon rainforest emits a greater amount of carbon dioxide than it is absorbing as a result of deforestation. This has a negative impact on the climate, biodiversity and local communities. The voluntary private sector, made up of several companies that have already set commitments to halt deforestation, has failed to generate meaningful progress on commodity-driven deforestation.
Solution – launching the 10th annual edition of the Forest 500 report
Global Canopy has released the 10th edition of their annual report: Forest 500. The report highlights a decade’s worth of data, showing that the voluntary private action does not go far enough and regulation is needed to force companies to account for their impact on nature. Almost a quarter of the companies that have featured in each of the 10 annual assessments have still not published a single commitment on addressing deforestation.
Results – generating far-reaching media coverage and widespread influencer engagement
Greenhouse led a global campaign, generating widespread media articles and engagement on social media. Overall, we saw 99 articles, including in top-tier outlets such as Bloomberg, AFP, Associated Press and The Independent. Our strategic influencer engagement resulted in more than 100+ influencers sharing about the report on social media, including former Unilever CEO Paul Polman, Jack Hurd, Executive Director of the Tropical Forest Alliance and world-renowned think-thank The Club of Rome.
Impact – generating engagement from major stakeholders and corporate players
Far-reaching media coverage and high engagement on social media led to impactful stakeholder engagement with the report and its findings, as well as widespread awareness building on how companies and financial institutions are funding deforestation. Responses from corporate players such as Nestle, Amaggi, TD Bank and Schroders underscores the heightened pressure on companies and financial institutions to confront the risk of deforestation driven by commodities within their supply chains and portfolios.
Media coverage
With nearly 100 articles across 17 countries, here are some of the most prominent stories and publications that covered this story:
Top stories included…
• Reuters: Without government regulation, reversing deforestation is nothing but a pipe dream.
• Bloomberg: Banks Targeted as Group Seeks Review of Deforestation Rule.
• The Independent: 500 companies and banks could stop the destruction of tropical forests.
Influencer engagement
- • Developed an influencer engagement strategy.
- • Collated an influencer list.
- • Advised on influencers to invite to the launch webinar.
- • Secured Giulia Carbone, WBCSD, as a webinar panellist and engaged Luke Pritchard, We Mean Business, who couldn’t attend the panel but is keen to collaborate RE the FOREST Act.
- • Advised on and distributed social media toolkit.
What our clients say:
“Greenhouse are an excellent agency to work with – efficient, personable and honest. We’re delighted with the media coverage and influencer amplification that Greenhouse secured for our Forest 500 report. Understanding the complexities of the space in which we operate was a huge advantage and helped us to achieve the impact we were looking for.”
