Accelerating the global transition to renewable energy

Wärtsilä Energy

Wärtsilä Energy is a global leader in the transition towards a 100% renewable energy future, accelerating decarbonisation through market-leading balancing technologies and power system modelling.

The company has delivered 79 GW of power plant capacity and 125 energy storage systems to 180 countries around the world, is a top three provider of energy storage globally, and recognised by TIME as one of the 100 Most Influential Companies in the world.

Results and Impact

Global thought leadership

Challenge – demonstrate that front loading renewables is the lowest cost route to clean energy

To accelerate the transition to renewable energy globally, policymakers and utilities need a clear vision to reach 100% renewable energy systems. Wärtsilä needed to demonstrate the reality that front loading renewables is the lowest cost route to clean energy, worldwide.

Solution – a global thought leadership campaign

Greenhouse created a global thought leadership campaign across three continents – Europe, Asia and Africa – combining insights and policy recommendations in a series of vision reports, regional media campaigns and digital landing pages. The goal was to demonstrate that faster renewables deployment is the optimal approach to achieve lowest cost clean energy for all countries, wherever they are and whatever their energy system.

Results –  winning Best B2B Campaign at ICCO Global Awards

Generated 336 media articles with an audience reach of 1.5B and 9.59M views, including with BBC World, Bloomberg, Forbes, CNN, CNBC and Politico. Nominated for eight international awards, winning Best B2B Campaign at ICCO Global Awards and Best External Publication at European Excellence Awards.

Impact – a global energy thought leader

Wärtsilä Energy is seen as a global energy thought leader, with increased positive sentiment in key regional markets and credible, actionable market insight that supported direct government and utility engagement.

Media coverage

Top stories included:

• BBC World News: For Europe’s Energy Future 

• CNN Philippines: For Rethinking Energy in Southeast Asia 

• POLITICO: For Pathways for Africa’s Energy Future

What Our Clients Say

“Greenhouse is a valuable partner for Wärtsilä, bringing knowledge, media expertise and energy to our work, which is underpinned by a big-picture vision to drive real change. Working as an extension of our team, Greenhouse supports our major campaigns and delivers compelling content and expert media relations to ensure our work has a significant and lasting impact. ”

Isabelle Thibault-Ahlström, General Marketing Manager, Wärtsilä Energy