Greenhouse shortlisted for Agency of the Year at the Purpose Awards EMEA 2020

It’s Friday, it’s sunny and if that wasn’t reason enough to celebrate, Greenhouse has been shortlisted for not one but TWO categories in The Purpose Awards EMEA 2020.

A joint initiative from PRWeek, Campaign and Third Sector, the Purpose Awards recognise campaigns and teams that use creative ideas to further positive causes.

As a purpose-led organisation, every single campaign we deliver is designed to drive positive social and environmental change, so these awards are particularly significant.

First up, we’ve been shortlisted for Agency of the Year, which celebrates teams that produce effective and creative campaigns for good causes across multiple clients using a variety of techniques and channels.

Our entry focused on the fact that we work exclusively with clients that are pioneering the transition to a sustainable future – the businesses, NGOs and entrepreneurs changing attitudes and devising solutions that can be scaled globally.

We focus on the sectors where we can create the greatest impact and doubled in size during 2019 to meet the demand for expert climate communications. Whether it’s embedding nature friendly principles in farming policy, increasing uptake of sustainable palm oil or lobbying on toxic viscose in the fast fashion supply chain, each one of our campaigns delivers tangible impact. 

We feel privileged to be able to align our work with our values and pride ourselves on having developed and sustained a truly energising culture based on mutual respect and support.

We know our people are our greatest asset and we repay the passion that they invest in our clients by delivering first class training & development, creating wonderful workspaces and empowering every member of the team to seek out their dream clients.

It’s a very special honour for the team to be recognised in this way but it’s the work we deliver that truly inspires us, so we’re doubly proud to be shortlisted alongside the UK Student Climate Network for Best Environmental Cause Campaign for last year’s Global Climate Strike.

More than 350,000 people in the UK took to the streets on 20 September 2019 – the largest gathering of its kind in world history. Students and adults united to demand bold and ambitious climate action ahead of the UN Climate Summit in New York.

Greenhouse played a pivotal role in supporting UKSCN, a volunteer network that focuses on rising up and taking direct action where older generations have failed.

We developed a narrative calling on people to stand in solidarity with the students and see this historic event as an opportunity for action, rather than a cost. We developed case studies spanning all demographics to demonstrate the breadth of support for the young climate strikers.

Our research revealed that people considered climate change more important than Brexit, and a regional roadshow garnered support for a Green New Deal.

We met with national journalists in advance to plan media coverage – including the BBC, Sky News, Press Association, and Reuters – and trained the UKSCN spokespeople. On the day we ran the media hub, positioned behind the main stage in central London, managing urgent interview requests and coordinating broadcast coverage for over 50 film crews.

The level of media interest was unprecedented and the strike was the headline story across every broadcast channel and front-page news in every national paper. In all, we achieved over 1,800 pieces of coverage, with an estimated reach of 49 million. 

Creating a movement for change is at the heart of everything we do. Right now, we’re immersed in preparations for the first ever virtual mass lobby taking place next Tuesday, 30 June, and London Climate Action Week which runs from 1-3 July.

Effective communication is absolutely crucial if we are going to achieve net-zero. We need the very best PR professionals to use their skills to help accelerate climate action. Winning these awards will help us to attract the industry’s top talent and demonstrate that business can and should be a force for good.